Privacy Policy

The website www.markedperception.com (the site) is owned and operated by Marked Perception (we or us).

Your privacy is important to us. This privacy notice explains what personal data is collected by us when you visit our site, how it is collected, how we may use that information, where we store it, how long we store it and how we protect it. We will also explain your rights in relation to your personal data  and how the law protects you.

Please read the following carefully to understand our views and practices regarding your personal data and how we may collect and treat it. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

This site is not intended for children and we do not knowingly collect data relating to children. For convenience, we have divided our data protection policies into two separate pages:

  • Our Privacy Notice (this notice)

  • Our Cookie Notice

This notice explains more about how we may collect personal data about you via cookies (it also explains what cookies are).

If you have any questions please do not hesitate to contact us at talk2us@markedperception.com or, if you would prefer to call or write to us, then you can find our contact details at the bottom of this page.

Who we are

We are a registered company in England and Wales. Our registered number is 6428940 and our registered office is at 46 Park Place, Leeds, LS1 2RY, United Kingdom.

We have appointed a Privacy Manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us by e-mailing talk2us@markedperception.com

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Third-party links

This site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy statements. When you leave our site, we encourage you to read the privacy notice of every website you visit.

The personal data we collect about you

This privacy notice applies to our site, www.kellenhomes.com and any other services that we may provide to you through our site (we’ll just call these “our services” for short).

In the context of this privacy notice “personal data” means information which, on its own or in combination with other information, can be used to identify you, in particular by reference to an identifier such as your name, your address, or location data. It does not include data where the identity has been removed (anonymous data).

Because we are a business located in England, the personal data that you give us or that we collect from you will be held under UK data protection legislation (but we’ll just refer to this as “the legislation”). The legislation requires that we tell you that we are a data controller for your personal data or, in other words, we determine the purposes for which and the manner in which any of your personal data are, or are to be, processed by us.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name or similar identifier, marital status, title, date of birth and gender.

  • Contact Data includes address, email address and telephone numbers.

  • Financial Data includes bank account and payment card details.

  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this site.

  • Profile Data your interests, preferences, feedback and survey responses.

  • Usage Data includes information about how you use our site, products and services.

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific site feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide the personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

    • subscribe to our service or publications;

    • request marketing to be sent to you;

    • enter a competition, promotion or survey;

    • complete a contact us form on our site; and

    • give us some feedback.

  • Automated technologies or interactions. As you interact with our site, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy further details.

  • Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

    • Technical Data from the following parties:

      • analytics providers such as Google based outside the EU;

      • advertising networks based inside OR outside the EU; and

      • search information providers based inside OR outside the EU

  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside OR outside the EU.

  • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Legitimate interest  means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

  •  Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

  •  Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.